Prime Day Is Pay Day for Sneaker Fans
The Prime Day sneaker deals might be the saving grace of the whole event. See, Prime Day, generally—and this Prime Day, specifically—can be a bit of a crapshoot. Sure, you’ll encounter the requisite bargains on GQ-approved basics, and the occasional surprise come-up on a genuinely great Levi’s jacket. If you’ve mostly tuned out the ruckus thus far, we get it—but we’d also be remiss not to alert you to a shoe rack’s worth of sneaker deals going down right now. Exhibits A, B, and, C: for the next few hours you can score 40% off classic Converse high-tops, over 40% off retro-doused Adidas low-tops, and 35% off on one of New Balance’s hottest cool-guy silhouettes.
Upgrading your fall sneaker rotation is a no-brainer, but actually ID’ing the diamonds in the Amazon rough is a heckuva lot trickier—so we did it for you. Below, we aggregated 14 smash-hit sneakers on sale, your very own fiscally-responsible Foot Locker. Get in, get out, and cruise into the season in your crispy new kicks.
Want more savings intel? Scope out our picks for the best Prime Day clothing deals to refresh your closet, then hit our roundup of the best Prime Day deals for everything else worth adding to cart.
Our Favorite Shoes on Sale for Prime Day
Adidas
With Adidas, there are two directions to go. Retro and style-forward or modern and a smidge more technical. Your gut typically knows which direction is right for you, and today, you can make the same decision about two (or more) of the Three Stripes’ best silhouettes. Das ist gut.
Reebok
Most sneaker brands use sales to discount their least-popular styles. Reebok, on the other hand, is for the people. Instead, the Boston-based company is offering discounts on two of its best (and best-selling) models: The Club C, an all-time GQ favorite, and the Classic, an all-time, well…classic.
Converse
Speaking of classics—Converse is getting in on the action, too. Right now, the slim-soled All-Star high-top is almost 40% off, while its premium Chuck 70 counterpart (tougher sole and toe-cap, plusher overall feel) is also available for a slightly less-premium price.
Puma
Despite our on-the-record admiration for Puma’s recently revamped Speedcat, we haven’t been talking enough about the appeal of the rest of its line, too. (Note to self: Must do better.) Especially when the Easy Rider comes rendered in such a fetching shade of blue, and the Roma offers real Mexico 66 energy—a silhouette no longer available in the US.
New Balance
New Balance sneakers are so comfortable and cool, we dedicated an entire guide to ‘em. But the brand knows its worth, and charges accordingly. Which makes today a great time to snag them for less–especially when the assortment includes discounts on the 574, a not-too-distant relative of the silhouette Japan’s Auralee remixed this summer.
Nike
Checks over stripes? No problem. This October Prime Day, we’re eyeing discounts on the Court Vision Low—a trendy, slimmed-down alternative to the Air Force 1. Looking to spend even less scratch? Turn your whole city into a court in the now barely-over-$40 Backboard IIs.
Merrell
As I wrote yesterday, the Merrell Jungle Mocs—my favorite, fugly-comfy sneakers—are surprisingly discounted this Prime Day. (I say surprisingly because their popularity has only grown in recent years.) That’s where I’d park my dollars, but if seeing them reminds you too much of your weird uncle, the Hydro Moc is a marginally more approachable Merrell classic that’s also on sale.
Prime Big Deals Day FAQ
What is Prime Big Deal Days 2025?
Every year, Prime Day lands in July. This year it stretched across a full four days, from Tuesday, July 8 through Friday, July 11. But starting in 2022, Amazon introduced a sequel event in the fall: Prime Big Deal Days. It’s been back every October since, and in 2025 it returns on October 7 and 8.
Expect steep cuts on basics (white tees, polos, denim), activewear, sneakers, and outerwear. Brands like Levi’s, Calvin Klein, Dickies, and Lacoste tend to unload a lot of inventory, while big-ticket electronics from Samsung, LG, and Sonos headline the markdowns. It’s also a sneaky-good time to start on your gift list—the Everything Store even has a dedicated Holiday Gift Shop, perfect if your holiday gifting strategy is typically panic and prayers.
How long do the deals last?
Prime Big Deal Days 2025 officially kicks off on Tuesday, October 7 at 12:01 a.m. PDT and runs straight through the strike of midnight on Wednesday, October 8. So you’ve got two full days to scoop up as many markdowns as your cart can handle.
Do Prime Day deals change each day?
Yep, Prime Day deals definitely change each day, and sometimes even by the hour. Amazon rotates in new discounts each day across all categories (tech, clothing, home, you name it), so what’s here today might be gone tomorrow. Some deals only last 24 hours, and others sell out with a quickness. If you see something you like, it’s probably smart to grab it before it’s gone.
Do you need to be a Prime member to shop Amazon Prime Day?
Yes, you must be an Amazon Prime member to access Prime Big Deal Day’s exclusive deals. If you’re not yet a member, you can sign up for a 30-day trial.
Do other retailers participate in Prime Day?
Prime Big Deal Days is an Amazon-exclusive affair. But plenty of other retailers like to ride the coattails with their own competing sales. We’ll keep you posted on the best ones happening at the same time.
