AMC Theatres Promises to Shorten Pre-Shows, CEO Reveals What Will Be Cut

AMC Theatres moviegoers have been complaining recently about lengthy pre-shows and now CEO Adam Aron has promised to have them shortened.

The pre-shows before movies, which include trailers, ads, and AMC-produced videos, have been noticeably longer in 2025 and there’s a reason.

AMC cut a deal with theatrical advertising company National CineMedia to begin running their ads starting in July 2025. The ads run for five minutes beginning at the listed showtime, followed by a one-minute ad that plays before the last two trailers.

“We were forgoing tens of millions of dollars that our competitors were taking,” Aron told investors about why they cut a deal with NCM.

So, how will they make the pre-shows shorter?

Keep reading to find out more…

AMC will cut back on their own videos that are shown before movies, including the ones telling audiences to silence their phones.

“Those play about four to five minutes in length, and we think we can take two or three minutes out of that,” Aron told TheWrap.

Aron also says AMC will eliminate one trailer from the pre-show to cut back on another two to three minutes.

“We knew that when we made the NCM deal, we might have to make a tradeoff,” Aron said. “If we’re adding six minutes in NCM ad time, we would have to reduce a trailer or cut down some of our own marketing fluff in advance of the feature film.”

As long as Nicole Kidman‘s ad doesn’t get cut, fans will be happy by this move!