Fashion Brands On My Radar (That You’ll Want to Know Too!)

One of my favorite things about fashion is the thrill of discovery. While the big designer names will always have their place, I find the most joy in uncovering hidden gems—brands that offer stunning design, impeccable detail, and elevated style… but haven’t quite hit the mainstream yet.

Whether you’re looking to branch out beyond the typical labels or just want to refresh your wardrobe with something unique, these are the fashion brands I’m currently watching—and I think you’ll love them too.

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Fashion Brands On My Radar

1. Bronx and Banco

Bronx and Banco delivers fashion with major personality. Expect lace, feathers, sequins, bold color, and silhouettes that celebrate the female form. These are true standout pieces for weddings, galas, or any event where you want to own the room.

I’ve worn my Saba midi dress on vacation and to special events—it’s truly one of those standout pieces that instantly makes you feel like a goddess. Elegant, effortless, and always appropriate. If you want to see how I would transition this dress for fall, be sure to check out this post next.

I also recently wore this elegant bow dress on a trip to Europe. I wore it to a Mozart concert in Salzburg, Austria. Could it be more perfect for that occasion?? Such a special piece!

2. Elisabetta Franchi

Ironically, I discovered this Italian label while living in Madrid, Spain—And, it was love at first sight! The moment I walked into the boutique, I noticed the feminine shapes, sharp structure, and impeccable, luxe details. Think Balmain, but more feminine and affordable. If you love sleek, European elegance, put this brand at the top of your list. The pieces are pricey, but investment worthy quality. Be sure to check the size chart. Everything runs very small!

✨ Pro Tip: This brand is available at Saks—one of my favorite retailers—so shopping it is now easy and seamless! Yay!

3. Cinq à Sept

Chic with a hint of whimsy, Cinq à Sept offers that “downtown NYC meets uptown polish” aesthetic. From tailored blazers to simple yet stunning summer dresses, I have several of their pieces in my closet (including this blazer in multiple colors). They really embody that “old money” appeal—simple, timeless, and effortlessly elegant. It’s fashion that makes a quiet statement but leaves a lasting impression.

✨ Pro Tip: My Trailing Peonies Maude Dress (pictured above) is currently 30% off and fully stocked here! It’s the perfect piece to snag on sale, transition into fall and wear again next spring and summer.

4. L’Agence

You’ve probably heard of their jeans (this pair is actually amazing and a Busbee Style best seller), but their full line deserves attention. L’Agence creates refined, tailored pieces that fit like a dream. Their blazers, silk tops, and structured dresses (like this butter yellow one) feel luxurious and always elevated. L’agence is also Balmain-esque which is probably why I love it!

✨ Pro Tip: Don’t sleep on their swimwear—it’s incredibly chic, flattering, and designed with the same elevated attention to detail as their ready-to-wear. This one-piece truly makes you feel confident and polished. Anndd, I buried the lead, it’s insanely comfortable (no tugging or pulling).

5. L’IDÉE

This brand is the definition of wearable art. L’IDÉE makes pleated pieces that feel both modern and timeless. If you want a statement dress that’s ultra-flattering and truly unique, this is it. Their dresses would be perfect for a wedding, anniversary or a special trip.

I brought this white stunner with me to Positano, Italy for my 50th birthday last summer. I had only just discovered L’IDÉE, and imagine my surprise—and delight—when I realized the Australian designer not only lives there, but also has a boutique in town!

This white opera gown above is an absolute showstopper—with its dramatic silhouette and elegant draping, it’s the kind of piece that turns heads the moment you walk into the room

6. Farm Rio

Farm Rio brings joy into your wardrobe. With bold prints, tropical colors, and playful silhouettes, their pieces are sunshine in clothing form. (And yes—they also make stunning solid styles too. Some of my favorite white dresses featured here are from Farm Rio.)

Another thing that makes this brand so special is the attention to detail. Every detail feels luxe, intentional, and artfully designed—which makes their accessible pricing all the more impressive.

This Farm Rio midi dress is so vibrant, feminine, and perfect for everything from brunch to vacation. The flattering cut and bold print make it an easy standout… and the best part? It’s currently 44% off! A stunning piece at a seriously good price.

7. STAUD

This bold, vintage-inspired brand out of Los Angeles brings a fresh, fashion-forward feel to everything it touches. Take the matching set I wore in Salzburg, Austria (yes, where The Sound of Music was filmed!)—it felt like something a modern-day Maria Von Trapp might wear: feminine, flowy, and chic.

But here’s the real secret—STAUD’s handbags are true standouts—without a hefty price tag. If you’re looking for a really unique, luxe bag that doesn’t break the bank, STAUD delivers.

This beaded handbag is a perfect example. It adds texture, interest, and that something special—transforming even your simplest outfit into a fashion moment. Be sure to check out their full beaded collection… it’s a visual treat!

8. Sézane

The French label everyone’s just starting to whisper about. Sézane is so good at creating high-quality basics with romantic, feminine touches. Think: scalloped collars, puff sleeves, and polished knits—all with that Parisian charm.

The best part? Sézane pieces are reasonably priced and include some truly beautiful wardrobe staples—classic trench coats, luxe sweaters, and timeless shoes that elevate any outfit. Plus, Sézane’s packaging is absolutely stunning—it’s like receiving a gift. Order one piece, and you’ll understand what I mean.

✨ Honorable Mentions

For more under-the-radar style, there are a few honorable mentions that deserve a spot on your brands-to-check-out list.

Zhivago brings bold, red carpet–ready drama with sculptural silhouettes and high-impact glamour. If you want a moment, this is the brand. (See the dress above!)

For strong shapes with a feminine twist, AMUR and Helsa deliver beautifully. Helsa—a newer name in the fashion space—is making serious waves with oversized trench coats, sharp tailoring, and exaggerated shoulders.

For that polished, French-girl edge, Maje continues to deliver elevated staples with subtle, unexpected details that make everyday dressing feel effortlessly chic.

And, with boho style making a major comeback, brands like Isabel Marant and Chloé are having a moment. Isabel Marant’s signature blend of Western flair and Parisian ease feels especially fresh right now, while Chloé is returning to its romantic roots with dreamy tailoring and luxe textures.

Exploring new designers is one of the most fun (and often overlooked) ways to breathe new life into your style. It’s a chance to step outside the box, rediscover your personal aesthetic, and bring a fresh perspective to your wardrobe.

Remember—you don’t have to chase every trend to look fashionable. A few intentional, well-chosen pieces from brands that truly resonate with your style can make all the difference.

Whether you’re drawn to bold, standout pieces or lean more toward subtle sophistication, the brands in this list are absolutely worth exploring.

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