Fashion

I Was a VIP Nordstrom Stylist—These Are the Trend-Forward Basics I Wear to Look Stylish
As a former Nordstrom stylist (where she curated looks for VIP clients) and currently as a content creator (behind Stylish Sandy), Sandy Koszarek certainly has a pulse on what...
I’m a Shopping Director—These Are the 45 New Items I Think Are the Chicest Right Now
Shopping is my thing—ahem, as the shopping director here at Who What Wear. One of the key components of my role is editing the market to uncover special finds...
I Just Went From Blonde to Brunette After 11 Years—5 Wardrobe Color Swaps I’m Making to Adjust
On New Year's Eve, I experienced what I can only describe as a quarter-life crisis. After 11 years of being a (fake) blonde, full of trips to the salon...
Chanel’s New Flats Have Every Other Shoe on High Alert
Whenever a fashion item attracts attention on the runway, gets featured in editorials, and starts showing up on every stylish woman in Paris, New York, Oslo, and more, it's...
Directional Outfit Ideas That Tap Into 2025’s Biggest Trends
If the spring 2025 collections are any indication, directional fashion will include standout trends such as soft romance, maximalist opulence, individualism, and powder pink in the months to come....
I Wanted Expensive-Looking Hair—a Colorist Surprised Me With This
Expensive-looking hair is a journey, not a destination. A luxurious mane does not hinge upon a specific color or cut but a commitment to at-home and in-salon techniques that...
6 Stylish Tops Everyone Will Be Wearing With Jeans, Leggings and Skirts This Spring
If there’s one thing I’ve noticed about putting a look together, it’s that the right top can completely transform an outfit. Whether you prefer a polished finish or something...
The Best Pieces to Buy From the MyTheresa Sale
Some of the best wardrobe investments are smart buys I've made during the sales. My trick to shop the sales strategically? Only adding items to my cart that I...
The Top 10 Things I’m Buying in February For a Better Wardrobe
Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month...
Subtle, Elegant and Chic—Strawberry Milk Nails Are About to Make Manicure Minimalists Very Happy
When it comes to 2025 nail trends, it seems that a lot of us are favouring more minimal manicures. From the naked nail trend to glass nails and even...
The 5 Blazer Trends That Will Define 2025, According to Stylish People in London and Paris
(Image credit: WHO WHAT WEAR UK)Few items boast the enduring appeal and versatility of a well-tailored blazer.Whether it's the neat and structured jacket in a sharp suit, or an...
If You’re Anti-Skinny Pants, This Is the Outfit That’ll Make Baggy Trousers Look Current in 2025
I'm sure by now you've heard the rumors that skinny pants are making a comeback, but that doesn't mean you have to support this comeback. The good news is...