Do not be alarmed: The nation — nay, the world — is currently entering the throes of another Wicked press cycle. This time, it’s for Wicked: For Good, which hits theaters on Nov. 21.
Last year, every single move that Ariana Grande made while promoting the film was closely watched — and it seems like this year will be no different. We’ve already witnessed speculation when it comes to a potential “new accent” she may or may not be embracing.
Now, she’s gone ahead and changed her hair color too. Here’s when she was rocking a blonde look during awards season…
And here she is, as a brunette, just yesterday outside the Paris Opera.
If you’re wondering what the deal is, fear not — Ariana has taken it upon herself to explain the reason for the (new hair color) season in an interview with Entertainment Tonight.
“It’s fun to play with the storytelling on a press tour,” she said. “With the first press tour, I kind of wanted to celebrate Glinda in a more on-the-nose way. And now, I can kind of show up as the actress that played her and play into the darker tones of the movie.”
There you have it. We’ll see what else this press tour cooks up…
Vancouver based journalist and entrepreneur covering business, innovation, and leadership for Forbes Canada. With a keen eye for emerging trends and transformative strategies.
