Meghan Markle is giving new details about why her lifestyle brand is called “As Ever.”
The 43-year-old Duchess of Sussex addressed why she chose to change the name from “American Riviera Orchard” to “As Ever” on a recent episode of her “Confessions of a Female Founder with Meghan” podcast.
“I had secured ‘As Ever’ as a name in 2022. And then as everything started to evolve last year and bringing in a partner the size that it was,” she explained.
“It was just so interesting because you remember, I said, ‘I like American Riviera as an umbrella. And then to be able to have verticals beneath it, and maybe have the ‘Orchard’ really small,’“ she added.
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However, Meghan described the original name as a “word salad,” which she “didn’t love.”
“I said, ‘Okay, well, let’s go back to the thing that I’ve always loved. Let’s use the name that I had protected for a reason, that had been sort of under wraps,’“ she said.
If you didn’t see, Meghan announced the renaming of her lifestyle brand back in February with an in-depth Instagram video.
