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In the increasingly fragmented streaming landscape, Amazon is betting that simplicity will be its biggest selling point. With its expanding roster of channel add-ons, Prime Video has positioned itself as a one-stop shop for subscribers looking to bundle nearly every major streaming service into a single interface — and billing statement — without ever having to leave Amazon’s ecosystem.
Prime members can now subscribe to more than 100 streaming services directly through Prime Video, turning the platform into something resembling a digital cable package for the streaming age. Rather than juggling multiple apps, passwords and credit card charges, viewers can consolidate everything into one subscription hub. And while the prices are generally the same as going directly to the source, the convenience factor is where Amazon is hoping to win over customers.
Among the buzziest offerings now available as Prime Video add-ons is Apple TV+, which recently became part of the platform for $9.99 a month after a 7-day free trial. That means hits like “Ted Lasso,” “Severance” and “Shrinking” are now fully accessible within the Prime Video interface, no separate Apple app required. MGM+, Amazon’s own premium channel formerly known as Epix, is also available for $5.99 per month, offering a library of movies, original series and documentaries that the company has been aggressively promoting since acquiring MGM.
HBO’s rebranded Max service is another major player on Amazon’s channel roster, available for between $9.99 and $16.99 per month, depending on the plan. The offering includes access to HBO’s slate of original programming as well as Warner Bros. films, Turner networks and the increasingly important TNT Sports coverage. Paramount+ is also available as an add-on for $7.99/month (and a free trial), bringing with it CBS Sports, live NFL games, and a growing library of originals and theatrical films.
Amazon is also leaning heavily into live sports through its add-on menu. MLB.TV is available for $29.99/ month with a 7-day free trial, offering out-of-market baseball games in addition to MLB Network content. Right now, they’re offering an annual pass for only $59.99 for the rest of the season, compared to its typical $139 price tag. Basketball fans can pick up NBA League Pass for $16.99 per month, with NBA TV available as a separate $8.99 monthly add-on. For regional sports coverage, FanDuel Sports Network is offered at $19.99 per month, while fitness enthusiasts can subscribe to a range of workout and wellness channels like Daily Burn, BeFiT and Gaiam TV, ranging from $4.99 to $14.95 monthly.
The model gives Amazon a cut of subscriber revenue from its streaming partners, while allowing those services to reach Prime Video’s massive global customer base without building their own standalone infrastructure. Mike Hopkins, head of Amazon Prime Video, has described the strategy as an effort to turn Prime into the first and last stop for entertainment, making Amazon not just a content creator but an aggregator that simplifies the increasingly complicated streaming experience.
Notably absent from the current lineup are Netflix and Disney+, both of which continue to operate outside Amazon’s distribution ecosystem. But for the vast majority of major SVOD players — many eager to boost subscriber acquisition without investing in full-scale direct-to-consumer infrastructure — Prime’s built-in subscriber base remains a valuable on-ramp.
For now, Prime Video’s Channels hub represents one of the most ambitious attempts yet to re-bundle the unbundled world of streaming, offering subscribers a single portal where prestige dramas, live sports and reality programming coexist under Amazon’s sprawling digital roof.
Check out Prime Video’s full channel add-on offerings here.
