Swerve TV Debuts FAST Channel Dedicated to Girls’s Sports activities

Sports activities followers who can’t get sufficient of WNBA, AWSL and Unmatched have a brand new programming possibility.

Swerve TV, a media firm that operates so-called free, advert supported streaming retailers within the U.S. and Canada, has launched Swerve Sports activities, which is launching on The Roku Channel and Pluto TV with greater than 30 content material and distribution companions. The corporate additionally operates Swerve Fight, which facilities on fight sports activities and exhibits greater than 200 dwell occasions annually.

“Swerve Sports activities is giving followers what they need — extra ladies’s sports activities, free, live-streaming, 24/7,” mentioned Christy Tanner, chair of Swerve TV, in a ready assertion. “We’re creating new alternatives for the all-stars of ladies’s sports activities whereas leveraging the experience of our all-star management staff.”

Swerve Sports activities options dwell recreation, highlights, sequence and movies about ladies athletes and people who have been pivotal within the development of ladies in sports activities. Content material companions embrace Athletes Limitless Professional Volleyball, Athletes Limitless Professional Basketball, Athletes Limitless Softball League, Girls’s Soccer Alliance, Purple Bull, Exterior, USA Cheer & Stunt, Freestyle Trampoline Affiliation, Queen & King of the Court docket, Skilled Fighters League, Invicta Combating Championships, Naked Knuckle Combating Championship, and Stihl Timbersports.

Swerve TV is backed by a number of longtime media executives who’ve targeted on innovation. Tanner is a former CBS Information govt who helped launch the corporate’s streaming efforts. Steve Shannon, the CEO, helped launch Roku’s content material and promoting monetization enterprise. Amy DuBois Barnett, Wealthy Battista, Nathalie Bordes, Emily Christner, Roger Jackson, Susanne Mei, Michelle Milford Morse, and Matt Singerman are on the corporate’s board of advisors.