This is when Sephora opens its first shop in Ireland

Last year, it was announced that Sephora would be opening its first shop on Irish soil.

And it’s safe to say that we’re fairly excited by the news!

A huge sign appeared in Victoria Square in the heart of Belfast.

Now we know when the doors will open – mark your calendars.

After months of anticipation, Sephora has revealed that it will open its new store in Belfast on Thursday, 12th February.

The iconic beauty retailer’s latest store in Victoria Square, Belfast, will be its first opening of 2026!

Beauty lovers who are looking to attend the opening day can follow Sephora on Instagram to get the latest updates and timings on the opening programme in the lead up to the ribbon cutting ceremony.

Additionally, as part of the celebrations during opening weekend, customers who make a purchase of any amount from Thursday 12th February, through Sunday, 15th February will receive a ‘Beauty Bonus Card’, with the chance of winning a variety of on-the-spot prizes, including full size products, exclusive discounts, Sephora merch, and the beloved, coveted Sephora goodie bags.

Now that’s what we call a Valentine’s Day celebration!