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Tag: Data Management and Analytics

How UK’s data law overhaul could reshape marketing – Small Business UK

How UK’s data law overhaul could reshape marketing – Small Business UK

The UK’s new Data (Use and Access) Act (DUA Act) heralds a significant shift in the UK’s data protection landscape, …

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Maximising the value of zero-party data to improve customer experiences – Small Business UK

Maximising the value of zero-party data to improve customer experiences – Small Business UK

The use of zero-party data is on the rise as customers increasingly seek better experiences. Recent research has revealed that …

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