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Tag: Upfront

Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”

Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”

Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing …

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NBCUniversal Strikes Deal to Sell Versant Ads for Two Cycles

NBCUniversal Strikes Deal to Sell Versant Ads for Two Cycles

NBCUniversal is parting ways with many of its cable networks, but the company will continue to sell all the commercials …

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Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers

Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers

It’s razzle-dazzle time for TV. The largest platforms will converge in New York the week of May 12 to show …

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