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Tag: Upfronts

Upfronts 2025 Takeaways & Report Card: Amazon and Netflix Return Strong, Scripted Programming Purged on Broadcast

Upfronts 2025 Takeaways & Report Card: Amazon and Netflix Return Strong, Scripted Programming Purged on Broadcast

Music always plays a large role at the annual TV upfronts, as media buyers, journalists, execs and other attendees are …

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Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”

Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”

Paramount Global isn’t going back. Despite the uncertain economy, the waiting game for the Skydance merger to close and ongoing …

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Author Harlan Coben to Host CBS Unscripted True Crime Series ‘Final Twist’

Author Harlan Coben to Host CBS Unscripted True Crime Series ‘Final Twist’

Prolific mystery author Harlan Coben is moving into Rod Serling territory. He’s set to host an unscripted true crime series …

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Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers

Upfront About It: Where Major Players Stand Going Into Annual Pitch to Advertisers

It’s razzle-dazzle time for TV. The largest platforms will converge in New York the week of May 12 to show …

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AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending

AMC Networks Launches Outcome-Based Ad Tool To Help Brands Gauge Consumer Response To Their Spending

As media companies continue to overhaul the traditional “spray-and-pray” nature of television advertising, AMC Networks has launched a new ad-tech …

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