The New CEO Super Power: Empathy

On one hand, it can be informative and pleasant, like when your favorite AI chatbot recommends a movie or book that aligns perfectly with your interests. But, on the other hand, it can also be destructive, like the powerful winds of Hurricane Katrina, which claimed over 1,800 lives. According to a 2023 report from the World Economic Forum, AI is projected to replace 27% of jobs.

But there’s something that AI won’t be able to do—it won’t be able to evaluate the culture fit of a candidate it sourced for you. It won’t be able to show genuine empathy for the displaced employees who are left wondering what life will look like now.

AI might be one of the best corporate shifts a company can make, thanks to its automation capabilities, low margin of error, and cost-effectiveness. Gone are the days of the “Great Generation” or the “Silent Generation” who worked at auto plants for life—when companies felt a moral obligation to offer a living wage and job security.

But as we move into uncharted territory, CEOs should remember the traits that AI cannot replace—traits that are crucial when framing the need to reduce a workforce. These aren’t just headcounts; they are human beings with families, financial responsibilities, and most importantly, feelings.

In these unprecedented times, showing empathy, kindness, and understanding will differentiate you from the algorithms that might eventually take your job too, in the not-so-distant future. Empathy is truly the new ceo super power.

1. Be Transparent and Clear

   • Transparency is key. Employees should be fully informed about the reasons behind the layoffs, the timeline, and what steps are being taken to support them. Clarity reduces confusion and anxiety.

   • Tip: Provide a clear timeline of what happens next, as well as actionable steps that employees can follow.

2. Use Accessible Communication Channels

   • Never let employees find out they’re losing their job through a mass media outlet. It only compounds the pain. How long does it take to record an empathetic video message or hold a virtual meeting to personally convey the news?

   • Tip: Choose a channel that allows for direct interaction—whether that’s a Zoom meeting, personal emails, or a thoughtful video message.

3. Offer Meaningful Support

   • Support shouldn’t just be about handing out severance. Provide outplacement services, reskilling opportunities, or coaching to help affected employees transition. This shows that you genuinely care about their future and want to help them regain their footing.

   • Tip: Provide access to career transition programs or resume-building workshops.

4. Choose Your Words Carefully

   • Words matter, especially when discussing layoffs in public or media contexts. The book of Proverbs 29:11 offers timeless wisdom: “A fool uttereth all his mind: but a wise man keepeth it in till afterwards.” Sometimes, how you say something is just as important as what you say.

   • Tip: Don’t say anything that could make it harder for the laid-off employee to secure new opportunities. Tact, class, and empathy can save the day.

   • Example: Southwest Airlines included a thoughtful message in February 2025, recognizing their employees’ contributions and showing deep appreciation before announcing layoffs.

5. Support Centered Community 

   • Create affinity groups on platforms like Reddit or Facebook where laid-off employees can share job opportunities, coping strategies, and emotional support. This builds a sense of community and shows that the company is still invested in their success beyond the job.

   • Tip: You could even host virtual meetups or discussion forums to provide ongoing support and job leads.

AI, inflation, labor shortages—these variables are shaping industries, companies, and jobs in ways we’ve never seen before. We’re living in an unprecedented time in history, and as a leader, you’re in the driver’s seat.

Remember, the decision to reduce a workforce isn’t just about numbers; it’s about real people with real lives and emotions. Showing empathy, kindness, and understanding during these challenging moments is what will ultimately set you apart—and what will help your company build lasting loyalty with the employees who remain.

If you can take care of your people, you’ll have their trust, even when the winds of change are blowing hard. And while AI might be able to replace some roles, it will never be able to replace the human touch. AI will never be able to replace a kind word on a rainy day.